Another Award! All New H6 won the EFFIE AWARDS in Chile

HAVAL News 2019-12-23

On December 5, 2019, All New HAVAL H6 won the 19th Effie de Bronce in Chile for its planning program of “TIENE TODO, MENOS COMPETENCIA”, which attracted the attention of the local mainstream media and consumers. It is the second time that HAVAL has won the award since its launch in Chile in 2015.

On December 5, 2019, All New HAVAL H6 won the 19th Effie de Bronce in Chile for its planning program of “TIENE TODO, MENOS COMPETENCIA”, which attracted the attention of the local mainstream media and consumers. It is the second time that HAVAL has won the award since its launch in Chile in 2015.

The EFFIE AWARDS is a special advertising award established by New York American Marketing Association in 1968 to honor advertisers and advertising agencies that achieve their goals and obtain excellent results in their annual ad delivery. What distinguishes it from international awards such as the Cannes Lions International Advertising Festival and the CLIO Awards is that it focuses more on the practical effects of advertising. The EFFIE AWARDS has been established worldwide and has become the only authoritative advertising award in the world mainly based on advertising effectiveness. With more than 50 national and regional awards worldwide, as well as the Effie Index, the EFFIE AWARDS recognizes the most effective brands, marketing institutions and agencies on a global and regional basis. Since its inception, the EFFIE AWARDS has been recognized as an important indicator of global marketing achievements and trends.

To some extent, the popularity and the innovative ability of the brand itself are reflected in its marketing philosophy and practice, and will ultimately affect the marketing effectiveness. Looking back on the year since the launch of All New HAVAL H6 in Chile, it has been a year full of creativity, passion, and ultimately success. HAVAL has performed well since its debut, winning the title of Chile’s Best SUV in just one month. One year later, HAVAL received the EFFIE AWARDS for its excellent products and marketing. Within ten days after the launch event of this year, the sales target was achieved by 50%, and by the end of the event, the volume exceeded the anticipated goal by 122%. Finally, HAVAL gains a firm foothold and stands out in key markets where global auto brands compete fiercely.

This award-winning marketing campaign has greatly enhanced the reputation of HAVAL brand in the Chile market. As a key promotion model, All New H6 has attracted extensive attention, which has not only enhanced the confidence of local consumers in HAVAL brand, but also has great significance for the further development of All New H6 in Chile market.

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