UP 125% YOY! GWM Wins the Sales Champion Again of Chinese Automobile Brands in Russian Market in 2021

HAVAL News 2022-01-26

According to the sales data recently released By GWM, the sales volume of GWM in 2021 in Russia and its surrounding markets exceeded 40,000 units, among which 39,000 were sold in the Russian local market, reaching a record high, with a year-on-year growth of 125% and an increase in market share of 1.2%.

According to the sales data recently released By GWM, the sales volume of GWM in 2021 in Russia and its surrounding markets exceeded 40,000 units, among which 39,000 were sold in the Russian local market, reaching a record high, with a year-on-year growth of 125% and an increase in market share of 1.2%. While GWM won the sales champion among Chinese automobile brands in the Russian market, it ranked top 10 in overall car brands, and ranked seventh in SUV+ pickup sub-category. At present, there are more than 180,000 GWM vehicles in the Russian market.

New Model HAVAL JOLION Launched in 2021

Rapid Innovation of the Product Accelerated the Intelligent Upgrade of the Brand

In March 2021, the flagship model 2021 HAVAL H9 went on sale in Russia. Based on modern scientific concepts and technologies, intelligent configurations such as multimedia systems were upgraded to meet the needs of users. Since its launch, it has won the favor of the users and has become the iconic product of China's off-road SUV. In May 2021, HAVAL JOLION was launched in Moscow in the form of a fans co-creation conference. For the first time, it was equipped with the new L.E.M.O.N. technology platform with intelligent configurations, winning the hearts of young users with intelligent capabilities and becoming a best-selling model of HAVAL. In June 2021, POER was launched in the Russian market and won the recognition of the Russian users with its powerful appearance combined with leading technologies, rich configurations, excellent off-road performance, drag force, and other hardcore strengths.

In 2022, GWM will launch more new intelligent models in the Russian market

With the Number of Dealerships Reaching 118, GWM Commits to Deeply Cultivating the Localization Strategy

GWM regarded Russia as an important global market. With the highly intelligent production strength, the localized production of HAVAL F7, F7x, H9, JOLION and other models has been realized in Tula Plant.

The Tula factory of GWM in Russia

At the same time, GWM's engine factory in Russia is under intense construction. It was planned to be completed and put into operation by the end of 2022. With a planned annual capacity of 80,000 engines, it will provide engine production and assembly for more than 90% of HAVAL products produced in Russia. In the future, GWM will also constantly deepen the localization development of the industrial chain in the core fields such as transmission; the electronic control module and vehicle control systems and become a foreign motor brand with the highest localization level in the Russian car industry. And GWM will continuously meet the demands of local consumers, continue to expand the export scope of the cars produced in the Tula Plant towards the Commonwealth of the Independent States (CIS) region relying on the location advantages of the Tula Plant, and accelerate the globalization strategy.

GWM's Dealer Store in Russia

In Russia, a growing number of dealer groups are joining GWM. At present, the number of the GWM's dealerships in Russia has exceeded 118, achieving 100% coverage of core sales cities, including Central, South, North Caucasus, Northwest, Volga, Ural and Siberia, as well as its surrounding countries. GWM will continuously create new travel experiences for local users with high-quality products and services.

GWM Won Many Awards for Its Innovative Marketing Initiatives

In 2021, GWM has made great efforts in Crossover Marketing, with smarter and younger brand image winning consumers’ hearts.

HAVAL Joined Hands with Top Russia DOTA 2 Team Virtus.Pro

In May 2021, the launch event of the brand new HAVAL JOLION realized the perfect combination of the press conference and fans co-creation. As the first motor brand to enter the e-sports field in Russia, GWM exclusively sponsored Virtus.Pro, the top Russia DOTA 2 team, in 2021, and jointly launched JOLION series video Hello Model. It displayed the intelligent and intimate configurations of HAVAL JOLION via MORE, LIKE, TEST, DRIVE scenarios, further entering the life of young Russian consumers, injecting new connotations for the brand.

HAVAL and VP Team Cooperated on JOLION series video

In September 2021, HAVAL initiated a pilot run of the JOLION TIKTOK Challenge for the first time, and gained a large number of user co-created video interactions and young users’ follows far beyond expectations. At the same time, HAVAL carried out offline cross-over cooperation with METRO, Russia's leading supermarket brand, uplifted the popularity of JOLION products to a new high. In November 2021, HAVAL sponsored the 2021 People Awards Ceremony of OK!, a top Russian fashion magazine, and won the award of the Best Breakthrough of the Year. This cooperation made the charm of fashion and trend perfectly integrated with HAVAL.

GWM HAVAL Cooperates with Top Russian Fashion Magazine OK! in the Awards Ceremony for the Person of the Year 2021

GWM has demonstrated the product strengths and image of intelligent technology via continuously deepening efforts in marketing, and therefore has won numerous awards in Russia.

In February 2021, HAVAL was awarded the 2021 Digital Communication Prize by AKMP. In April 2021, HAVAL was awarded the Chinese Brand Leader by authoritative automobile media Za Rulem for its outstanding market performance. In September 2021, just four months after its launch, HAVAL JOLION was awarded the 16th National SUV of the Year 2021 by the Russian 4X4 Club, and was also nominated by the Bloggers' Jury in the segment of Compact Crossover Vehicles.

HAVAL JOLION was Awarded the 16th National SUV of the Year 2021 by the Russian 4X4 Club

GWM has been committed to the user-centered philosophy in the Russian market. By transforming the car from luxury goods to mass consumer goods via comprehensive localization, it has been winning the favor of more and more users. In 2021, GWM held the third-anniversary celebration of the HAVAL CLUB in Vladimir, which is known as the Holy Land of Russia, and carried out a life-cycle vehicle owner experience interaction to further enhance users' awareness and loyalty to GWM.

In 2022, GWM will continuously insist on the user-centered philosophy and localization development strategy, deeply cultivate the Russian market, and provide more considerate products and services for Russian consumers.

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