Lighting Up the Pyramids, HAVAL Launched in Egypt

HAVAL News 2021-07-16

On the evening of local time July 12th 2021, “HAVAL Night”& HAVAL launch event was held at the Pyramids in Cairo. JOLION and H6 were launched in Egypt market officially. As held in the global landmark, HAVAL has once again won the world’s attention.

On the evening of local time July 12th 2021, “HAVAL Night”& HAVAL launch event was held at the Pyramids in Cairo. JOLION and H6 were launched in Egypt market officially. As held in the global landmark, HAVAL has once again won the world’s attention.

With the theme of "Experience the Future", the launch activity perfectly demonstrates the charm of HAVAL brand and stimulates customers' desire for exploration through the presentation of past and current, as well as the fierce collision between ancient civilization and intelligent technology.

The event was hosted by international fashion star Enjy Kiwan and assisted by popular singer Nelly Cassis. It was released live by more than 50 local and international media. More than 30 secondary distributors’ representatives attended it. This event also attracted many web celebrities and industry KOLs. Totally more than 200 people attended the event. HAVAL won unanimous praise because of its product quality and intelligent technology, through the explanation of technical experts in the industry and the test drive experience.

 

Positioning "The Future of SUV", two news models, JOLION and 3rd generation of H6 was launched this time. To seize the minds of consumers with leading intelligence safety, it will trend future of the industry and redefine the rules of the game. At present, HAVAL is positioned as the highest Chinese brand. JOLION and third generation H6 models are sold at the same level of the Korean products and challenging the dominant position of the Korean SUV with leap-forward products.

With the theme of "Experience the Future", HAVAL focuses on consumer needs and thinking patterns. Through its leading brands, products, networks and sales services, HAVAL provides consumers with an imaginative vision of future life and refreshes the cognition of local consumers.

HAVAL chose GB Auto, the largest local passenger car distributor, as its partner, integrated the local advantages of resources, took the lead in providing full life cycle services covering product experience, finance, car purchase, after-sales service, used car and mobile travel in the local market, and will create long-term value for local consumers. At present, 25 sales networks have been built, covering the whole territory of Egypt.

HAVAL created three FIRST when it comes to market, that is, the first auto brand to focus on intelligent and safe; the first auto brand to propose the theme of “Experience”; the first auto brand that dares to break through the limitations of Chinese brand positioning and directly compete with Korean brands.

Egypt is the second largest economy and the second largest automobile market in Africa. Despite the impact of the epidemic, the sales of new cars in the first five months of 2021 exceeded 110,000, achieving a strong year-on-year growth of 52%. The annual sales are expected to exceed 300,000. Industry insiders generally expect the auto market to double in size in the next two or three years. In order to seize the market growth opportunity and to establish the brand recognition foundation as soon as possible, HAVAL launched in the form of CBU.

Liu Yajie, General Manager of North Africa Region of GWM, said, "As the world's leading SUV brand, HAVAL focuses on intelligent safety, and will also focus on customer experience and create long-term value for local customers. We will also be rooted in the local communities, grow together with the local people to create a better future."

2021 will be the first year of the development of GWM in Egypt. With the release of market potential and the advancement of Great Wall Motor's globalization strategy, Egypt will become another 10,000-level overseas market and will be the operation center of GWM in Africa.

The launch of HAVAL in Egypt is not only a milestone for GWM to win in African markets, but also another important achievement of its global map, which will certainly contribute to its 2025 Strategy.
 

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