Recovery! GWM’s Sales Increased by 499% in March from the Previous Month, with Excellent Performance Both at Home and Abroad

HAVAL News 2020-04-13

Overcoming difficulties, GWM’s sales recovered in March, up 499% from the previous month!

Fast facts:

GWM’s sales recovered in March, selling 60,048 units, up 499% from the previous month.

With unshakable dominance in segments: HAVAL brand remains the top SUV seller in China. HAVAL H6 has been the champion of SUV monthly sales for 82 months. Top three products in the pickup market are produced by Great Wall Pickup, with a market share of nearly 50%.

Continuously improving technology: Sales of new energy and fuel-efficient products accounted for 69%. More than 45% of popular models are equipped with L2 automatic driving technology, ranking first among Chinese brands.

Continuously improving brand: In the first quarter, the sales of models above 100,000 yuan accounted for 66%. WEY brand has an average price of more than 160,000 yuan.

Overcoming difficulties, GWM’s sales recovered in March, up 499% from the previous month!

On April 9, GWM released its production and sales data for March 2020 with a total volume of 60,048 new vehicles. It had made excellent performance both at home and abroad. Among them, it sold 54,106 units in the domestic market, an increase of 671% from the previous month, and it sold 5,942 units in the overseas market, an increase of 98% from the previous month. So far in the first quarter of 2020, GWM has sold 150,332 new vehicles.

Against the background of the global outbreak of COVID-19, GWM showed good resilience and strong comprehensive strength. It has established the “long-term community of interests” of manufacturers and distributors, orderly promoting work resumption, and actively carrying out marketing reform. All these efforts ensures the stability and good trend of its end market.

With unshakable dominance in market segments, it continues to lead the SUV and pickup markets

"Winning the Chinese Market" is the necessary premise of GWM’s globalization strategy.

Under increasingly fierce competition in the market, GWM continues to lead SUV and pickup markets with its strong product strength, laying a solid foundation for its global campaign.

 

All New HAVAL H6 3-Million-Unit Souvenir Version

HAVAL brand, which has been the top SUV seller for 10 consecutive years, sold 40,337 units in March, an increase of 464% from the previous month, bringing its total sales in the first quarter to 106,205 units. HAVAL H6, the “national legend car”, which has been the champion of SUV monthly sales for 82 months, sold 20,319 units in March, up 301% from the previous month, bringing its total sales in the first quarter to 51,804 units. By the end of 2019, the cumulative global sales of HAVAL H6 have reached 3 million units. As the first "national legend car" to sell more than 3 million units, HAVAL H6 has successfully set an example for Chinese auto brands.

Great Wall “P”

In March, Great Wall Pickup set a new industry record with nearly 50% market share, setting a new record. Great Wall “P”, WINGLE 7 and WINGLE 5 were the top three pickup models again. In March, Great Wall Pickup sold 15,354 units, an increase of 622% from the previous month, and more than 30,000 were sold in the first quarter, with an increase of 33% YOY in exports.  In the end market, Great Wall Pickup achieved positive YOY growth in 27 provinces in March, with a YOY growth of more than 30% in 14 provinces. With a large number of orders and strong market demand, Great Wall “P” is still in short supply with factories running at full capacity.

2020 HAVAL F7

In March, HAVAL F7, the AI intelligent connected SUV, recovered with a 494% growth rate from the previous month, with a total sale of more than 170,000 units and an average monthly sale of more than 10,000 units. Meanwhile, as the first global car of Chinese brand, HAVAL F7 is popular among young people for its outstanding intelligent technology. After the official cooperation between HAVAL and Luo Yonghao, a famous seller on Tik Tok, HAVAL F7 will show up in the live broadcasting of Luo Yonghao on April 10 and will attract tremendous attention.

Advancing technology and improving brand

Strong brand and product force are the secrets for GWM to win the end market.

In recent years, GWM’s“precise investment” in R&D has been paid off handsomely, with its product structure continuously transforming and upgrading to the direction of high-tech and high value.

ORA R1   

ORA brand sold 2,703 units in the first quarter. ORA R1 has grown to be a leader in the A00 EV segment, winning the trust of consumers with its product quality and service. At present, GWM’s sales of new energy and fuel-efficient products accounted for 69%, and more than 45% of popular models are equipped with L2 automatic driving technology, ranking first among Chinese brands. It demonstrated the great achievements of GWM in the field of "new four modernizations".

Among them, cleanliness, intelligence and networking, as important strategic measures for GWM to occupy the global market, has gradually shown its effectiveness with the continuous strategy of “precise investment” in R&D. WEY VV6, a star model of WEY brand has created a new intelligent and safe driving experience with industry-leading full-dimensional intelligent safety technology and superior safety level as well as its brand concept of "safety is the premise of all luxury".

WEY, a Chinese luxury SUV brand, has the trust of more than 300,000 consumers

With the improvement of science and technology content, the brand force of GWM is also strengthened. In the first quarter, the sales of models above 100,000 yuan accounted for 66%, with its brand premium improving continuously. As the first Chinese luxury SUV brand with 300,000 market holdings, WEY brand has an average selling price of more than 160,000 yuan, competing with joint venture brands. In the first quarter of this year, WEY brand sold 9,901 new vehicles. In the second half of this year, with the upgrading of its products, WEY’s brand presence will be further enhanced.

A stable global supply chain system facilitates efficient work resumption

Factory workshop of GWM

During the pandemic, GWM’s completed global supply chain system guaranteed the normal production of its bases. In the whole process of work resumption, GWM comprehensively implemented the workflow of “understanding, coordination, and cooperation”. Before work resumption, it learned about the situation of outsourcing parts companies through its rapid response mechanism and compiled a list of supporting suppliers for record-keeping in the worst-hit areas. During work resumption, GWM made overall planning for its resources, increased purchase quantity and inventory level for parts stockpiling. In case of difficulties, GWM guaranteed the supply of parts with synergy mechanism of multi-province linkage and transnational cooperation.

 

Vehicles of GWM waiting for export at the Port of Tianjin

From March 13 to 19, during the most severe period of the pandemic, GWM delivered export orders on time and shipped 1,557 new HAVAL vehicles to Chile, Peru and Saudi Arabia in an orderly manner, greatly boosting the morale of the Chinese auto industry.

The “long-term community of interests” established by manufacturers and distributors

The “long-term community of interests” established by manufacturers and distributors is the development strategy that GWM and its distributors have been adhering to, and it is also a commitment to all its distributors. As a bridge between consumers and manufacturers, distributors play an irreplaceable role in the process of auto enterprise operation and user service.

In view of the distributors’ assessment pressure, financial pressure, financing pressure and other related problems in the special period, GWM launched a supportive policy of “three alleviations and three enablings” for its distributors. To be specific, it implemented six measures including assessment burden alleviation, financial burden alleviation, banking burden alleviation, enabling multi-dimensional experience service, enabling first-line sales team and enabling distributors in Hubei, and thus GWM provided strong support for distributors.

On March 10, GWM received A Letter to Chairman Wey, General Manager Wang and the Marketing Team of GWM jointly written by 124 distributors, in which they expressed their gratitude to GWM for its strong support during the pandemic. The letter of thanks boosted the confidence of GWM and brought hope to the depressed auto market.

GWM aims to build an influential and valuable Chinese auto brand with global presence

At present, GWM has initially completed its global layout. In the second half of this year, with the progress and landing of the acquisition of Talegaon Factory in India and Rayong Factory in Thailand, GWM further deepened its globalization strategy. At that time, with cleanliness, intelligence and networking as its strategic measures, GWM will compete with the global leading auto enterprises.

GWM acquired Talegaon Factory in India

 “Building a valuable auto brand with strong global presence” is the vision of GWM, and “winning the Chinese market and going global” is the development strategy of GWM. In the future, GWM will continue to accelerate the product upgrading, improve consumer-oriented technologies so as to seize the opportunities in the global auto industry reform, and promote its globalization strategy.

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