Follow us on

News

Great Wall Motors and Brabus Automotive Signed a Framework Agreement on Strategic Cooperation

Category: Enterprise News 2019-03-09

On March 6, at the 2019 Geneva International Motor Show, Great Wall Motor Company Limited and Brabus Automotive signed a framework agreement on strategic cooperation. Mr. Wei Jianjun, Chairman of Great Wall Motors and Founder of WEY Brand, Mr. Constantin Buschmann, Chairman of Brabus Automotive, and Mr. Christian Draser, Co-Chairman and CEO of Brabus Automotive attended the signing ceremony. 


As agreed in the agreement, the two sides will carry out cooperation on powertrain, R & D of design of interior and exterior decoration and vehicle adjustment, and will launch limited edition models, edition model of the year and customized high-end edition models of WEY. At the same time, the two sides will cooperate in terms of research and design of future and advanced technologies, explore the feasibility of global cooperation including homologation certification in EU market, as well as the feasibility of joint venture cooperation. It shows Great Wall Motors’ determination to become the world’s SUV leader as one of the Chinese companies in the globalization vision of “going-up and going-out” of WEY brand. 


Wei Jianjun, Chairman of Great Wall Motors and Founder of WEY Brand, Mr. Constantin Buschmann, Chairman of Brabus Automotive, and Mr. Christian Draser, Co-Chairman and CEO of Brabus Automotive

As the world’s largest and most famous manufacturer of customized automobiles, Brabus Group is renowned for its most professional engine modification technology and unique power performance. Based on its high-standard manufacturing process, Brabus Automotive is capable of special and small-batch R&D and mass production according to the standards of the OEM. In addition, Brabus Automotive has been committed to creating customized models with top performance and luxury in cooperation with well-known international brands. With the cooperation with Brabus Automotive, Great Wall Motors will not only take another solid step of globalization, but also further implement the brand mission of “affordable luxury” of WEY brand with its high-end customized products that integrate the world’s top modification technology. At this year’s IAA Cars Frankfurt/Main, WEY brand will launch a new product jointly developed with Brabus Automotive in Germany, bringing their cooperative results to consumers. 


Recently, Ms. Wang Fengying, deputy to the National People’s Congress and President of Great Wall Motors, put forward the Suggestions on Regulating the Automobile Modification Industry and Promoting the Optimization and Upgrading of Automobile Consumption during the Two Sessions in 2019, striving to accelerate the normalized and legal management of the automobile modification market to cater for the increasing demand of customers in pursuit of a better life. With the support of Brabus Automotive, WEY’s efforts to meet the trend of personalized and sports consumption upgrading will make WEY a pioneer leading Chinese automobile culture.  


From deployment worldwide to cooperation, WEY, a brand under Great Wall Motors, is committed to “bringing affordable luxury to Chinese customers and bringing luxury made in China to the world”. With the cooperation between Great Wall Motors and Brabus Automotive, WEY brand will bring more high-end and connotative products and services to more international customers, fulfilling the transformation of WEY from a Chinese brand to a global brand.

Label:
Related Articles